Comscore POC - Content Taxonomy
Advertisers want to ensure their ads are present in video content that is relevant to their message. There are intelligent video services that 3rd party vendors provide to classify videos using the industry IAB standard.
What is IAB? The IAB develops technical standards and best practices for targeted advertising. The IAB also works to educate agencies, brands, and businesses on the importance of digital advertising consent while standardizing how companies run advertisements to comply with GDPR consent guidelines.
To meet our goal, we created a workflow that includes two extractors. The first extractor calls Comscore's Media API to classify videos. The second extractor takes the results from the first extractor and maps the IAB Taxonomy provided by Comscore to WarnerMedia's taxonomy.